For Antigo Times
Antigo, WI – CoVantage Credit Union, based in Antigo, Wisconsin, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.
CoVantage Credit Union won the video category for its entry, entitled “Happy Dave Video Series.” The Happy Dave videos are a series of short videos shot in communities around CoVantage’s charter area where a man visits local establishments such in Antigo, Wausau, and Stevens Point with his shoes covered in cash. The video captures the reactions of individuals passing by, and is a playful take on the message that you “step into cash” by doing business with CoVantage Credit Union.
“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”
CoVantage’s Marketing Design Specialist Becca Kaegi was also chosen to serve as a judge for several other award categories and was recognized by CUNA for her efforts.
Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
For more information about CoVantage Credit Union and these videos, please visit www.covantagecu.org/stepintocash.
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CoVantage Credit Union serves over 86,000 members throughout a 20 county area in northern Wisconsin and upper Michigan. The financial cooperative has 325 employees, $1.2 billion in assets, and is headquartered in Antigo, Wisconsin. The financial cooperative also has locations in Elcho, Rhinelander, Crandon, Shawano, Wausau, Weston, Rib Mountain, Rothschild, Stevens Point; and two Michigan offices in Iron River and Crystal Falls.
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit