The Wisconsin Department of Tourism released 2024 economic impact data, showing Langlade County tourism generated a record $84 million, which contributed to Wisconsin tourism’s third consecutive record-breaking year. The statewide results mark back-to-back record years for the Wisconsin tourism industry. Langlade County has increase economic impact for the last three year.
Statewide, all-time high visitation drove Wisconsin tourism’s record-breaking $25.8 billion in total economic impact last year. The 2024 economic impact surpassed the previous statewide record of $25 billion from 2023. Locally, Langlade County also surpassed the previous record of $82 million set in 2023.
The boost in visitation, economic contributions from all corners of Wisconsin, including Langlade County Name, and strategic investments in tourism promotion drove the state’s historic year for tourism.
"With the abundance of recreational assets Langlade County offers, the County of Trails continues to be a premier destination for visitors and residents seeking outdoor experiences," said Keri Beck, Assistant Director of the Langlade County Economic Development Corporation. "In 2024, visitors explored over 200,000 acres of public land, more than 650 miles of motorized trails, and over 300 miles of silent sports trails, along with countless other outdoor opportunities. Last year’s record-breaking visitation numbers were very encouraging, and we successfully sustained that momentum into 2025.
We look forward to building on this success and welcoming even more outdoor enthusiasts in 2025." Wisconsin tourism welcomed 114.4 million visits in 2024, beating the previous record from 2019 by more than a million, and grew the number of part- and full-time jobs the industry supports to 182,000. Locally, Langlade County tourism supported 435 jobs and generated $4.5 million in state and local tax revenue. At the state level, tourism generated $1.7 billion in state and local tax revenue.
Without this revenue, each Wisconsin household would pay an additional $678 to maintain the current level of government services. “Last year, Wisconsin tourism brought in more money, welcomed more visits and generated more revenue for state and local governments than any other year. Tourism in all corners fueled this hat-trick of records for an accomplishment the entire state can celebrate,” said Wisconsin Department of Tourism Secretary Anne Sayers. “The impact of the visitor economy is felt statewide. Tourism sustains livelihoods and local businesses, uplifts communities and powers Wisconsin’s economy.”
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